Development

Your company deserves to be represented by local and experienced professionals who know the market and its dynamics. IBD Corp. will help you build your success through one to one visits with travel professionals, outcalls to reach the key players in the territory, networking with decision makers, representation in selected trade shows and relationships with the most important media in the industry.  

121. IBD Corp. is not like any other marketing agency. Our business model is unique and we call it 121 (one to one). Unlike any other agency, we do not reach out to clients and present them a list of operators we work with. We assign a personal IBD representative that will work EXCLUSIVELY FOR YOU. It’s like having your own sales representative without the full cost of having one. You will always communicate with the same person and have complete control over the marketing strategy. When your IBD representative will be in front of a client, he will be promoting ONLY your brand, products and services.

Share. For those businesses with a limited budget we offer a shared plan. Your company will not have an exclusively dedicated IBD Marketing expert only for you but you will still have an effective representation with access to our tailor made resources that will make your company and services visible to your target in North America.

Events

Your company may not have a fully represented sales force in the market but you may need our help in building your database of true, profitable business contacts via ad hoc events or selected trade shows. It is time to be visible!

Ad-hoc events management. Your organization/company deserves visibility with the right people and IBD will build the right events for you and according to your resources and target clients.

Trade Shows management. Our experts will guide in choosing the right show for you, organizing its logistics and finding the right people and marketing material to maximize your potential.

Associations’ events management. IBD will work with you to hand-pick the right associations and their top travel specialists and organize events tailored on their needs.

Digital

IBD Marketing will help you build successful digital marketing campaigns based on your specific needs and the level of investment you choose to have in the market.

User experiences analysis on your current website(s) and social platform(s). With our proved testing tools, we will help you correct your online presence and conversion rates.

Website content management to help your business communicate the right messages in the right way and avoid transcultural setbacks.

Website design management to create an appealing website that transcends the market differences.

E-mail marketing campaign management to support your business in creating tailored contents that will make your company more attractive to your potential clients.

Social media management to make you appear irresistible to your audience.

Web supported seminars and webcasts. IBD Marketing will work with you to find the right medium to talk to your clients and choose the right contents and ad hoc scripts.

IBD Marketing

Market research: IBD help customers understand the marketplace they will operate in by analyzing the nature of potential customers and competitors, the demand for products and services, and provide recommendations for implementing an international development strategy.

Product positioning: IBD provides a distribution platform to launch new brands, products and services. We make sure that goals are met through realistic and effective plans delivered with a clear timeline.

Advertising and marketing collateral: our advertising and marketing services extends to design, production and distribution of material across all key media channels. Collateral includes translated brochures, flyers, email, presentations and social media positioning through LinkedIn, Facebook, Instagram, Twitter and YouTube.

Branding: IBD helps clients develop the perfect brand strategy to give a major edge in the marketplace. Your brand is your promise to your customer. It tells them what they can expect from you and how different you are from your competition. We will make sure that your brand reflects exactly who you are and how you want people to perceive you.

Distribution: our team of experts will use updated and segmented databases in order to deliver your products to the right target audience.

Public relations: PR activities include maintaining a deep network of contacts with tourist boards, trade associations, media, key decision-makers, educational institutions, civic groups, the international business and foreign diplomatic community and a presence at trade shows.